Growth happens in fits and starts. At least that’s how Austin Area Art Center members are seeing it.

Through a concerted effort to market itself, the AAAC is trying new events and reaching out to people like never before. Though the foot traffic (and the money) may not increase as steadily as they like, AAAC members are seeing a positive change take hold at the center.

“We haven’t lost anything along the way in our efforts, so to me that’s a definite plus,” said Barb Cafourek, AAAC member.

The center is making gains on its new activities, from increasing art classes to special events like last week’s “Evening of Art and Fine Wine,” which earned a little more than $600 before expenses.

The center’s new art supplies section is turning a profit as well, though Cafourek says mainly AAAC members are purchasing supplies. Still, the center made $250 in the last month because of the supplies, which took little time to set up and keep costs low, despite the supplies’ professional-grade quality.

Though the gains are small, members say there’s a definite improvement.

“We’re just making ourselves felt and heard,” said James Wegner, AAAC member.

Wegner, a mainstay of the Austin arts community, is impressed with the amount of effort members are putting forth, which he says is paying off with more recognition for the center, which has previously struggled to make itself a presence.

“It’s always a warm sort of feeling that one gets” with the new recognition, Wegner said.

The group has plans for more exhibits (including a science fiction-themed gallery next year), more art classes and more opportunities for budding local artists. Members are applying for grants through the Hormel Foundation and other groups to help boost the center and offer more classes for free, something members feel adamant about despite charging for classes at the moment.

For now, the center is showcasing its annual photography show “Viewfinder,” as well as an upcoming colored pencil class on Oct. 15. Yet members are still working on bigger and better things for the future.

“We have some other things in the fire,” Cafourek said.