ST. PAUL — Say goodbye to “More to Explore.” Minnesota tourism promoters ushered in a new slogan Thursday that focuses on “Only in Minnesota” experiences as part of their largest-ever advertising campaign.

The revamped message kicks off a major push to get vacationers to spend their time and dollars in Minnesota. Lawmakers significantly boosted the state’s tourism promotion budget. New television ads make up $3.7 million of the effort and run through June. They’re paired with billboards and a heavy emphasis on social media geared at a younger audience.

Four fast-paced TV ads play up characteristically Minnesota getaways. There are ample nods to outdoorsy destinations and fine dining.