Hy-Vee has unveiled a new website designed to inform families about health and nutrition.

Hy-Vee KidsFit is an interactive health and wellness website for children, teens and families that offers a free, online personal trainer. The workouts and activities featured on KidsFit require no equipment or gym memberships, making it accessible to children and teens of all skill levels. The website — www.hy-veekidsfit.com — also features fun workout videos, nutrition blogs written by Hy-Vee dietitians and health lessons.

“At Hy-Vee, we want to make it easier for kids and families to make healthier choices. With its easy, fun format, Hy-Vee KidsFit inspires families to establish good fitness and nutritional habits in their daily lives,” said Andy McCann, executive vice president and chief health officer at Hy-Vee, in a press release.

The program was developed by certified personal trainer Daira Driftmier, who also serves as the online fitness coach on KidsFit.

“I am excited to help children and families learn more about health, exercise and nutrition,” Driftmier said in a press release. “My goal is to inspire the next generation to commit to making healthy choices. I want kids to see that fitness is fun and show them how to make it part of their daily routine so they can be healthy for life.”

As part of KidsFit, children ages 7–17 and their families can sign up for the 5-Week Challenge, which provides kids with a structure to take control of their personal health and fitness. Participants will earn virtual trophies and badges to help monitor their progress during the 5-Week Challenge, and they will be encouraged to stick to their goals through Driftmier’s videos.