Paint the Town Pink campaign to raise funds for cancer research starts next week

Published 11:22 am Thursday, January 4, 2024

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Event organizers for 2024 Paint the Town Pink (PTTP) are gearing up throughout Austin and southern Minnesota to raise funds for The Hormel Institute’s cancer research. 

PTTP is a community-led annual campaign to raise funds for innovative research to accelerate answers to cancer.

“We hope every individual who donates and every organizer who works hard to raise funds for PTTP knows how important their support is to move cancer research forward. They are on the front lines with our researchers as together we work to prevent and control cancer and find better therapies to treat it,” said Gail Dennison, director of Development and External Relations.

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Since starting in 2011, PTTP has raised nearly $3 million for cancer research at The Hormel Institute.

“The community of Austin and communities throughout the region are amazing in their generous support of this important work,” Dennison said. “The Hormel Institute thanks every person who contributes.  We all know every dollar, every cancer, and every person matters.” 

The 2024 PTTP event lineup includes returning favorites like Plunging for Pink and Fishing for a Cure. There is also a new event: Austin Bruins Black & Gold Gala which will be held at Austin Country Club on Jan. 31.

“Cancer touches everyone including the families and friends of our players,” said Brian Schulz, President of the Austin Bruins.  “Our new owner Brian Raduenz lost one of his closest friends to cancer so the PTTP campaign is meaningful and important to all of us.”

2024 PTTP Events:

  • Jan. 9: Business After Hours/ PTTP Kick-off at The Hormel Institute hosted by HI and Austin Hy-Vee
  • Jan. 20: “Dutchtown Jumpers Cook-Off” Hoot ‘N Ole’s
  • Jan. 27: “Plunging for Pink” Polar Plunge at East Side Lake
  • Jan. 28: “Pickle for Pink” PIckleball at Austin Recreation Center
  • Jan. 31: Austin Bruins’ “Black & Gold Gala” at Austin Country Club
  • Feb. 3: “Paint the Rink Pink” Austin Bruins Hockey Game
  • Feb. 9: KAUS “Paint the Airwaves Pink” Radiothon
  • Feb. 9-10: “Toss for a Cure” Bean Bag Tournament Austin Holiday Inn
  • Feb. 10: “Shooters for Hooters” at Cedar Valley Conservation Club
  • Feb. 17: “Fishing for a Cure” East Side Lake
  • Feb. 17: VFW Pool Tourney
  • March 2: “Smashing Cancer Demolition Derby” Mower County Fairgrounds
  • March 2 – VFW Dart Tourney

For more information on PTTP and the 2024 events, visit If you have an idea for a new PTTP event, reach out to Daneka Wiechmann, The Hormel Institute’s PTTP Coordinator, at or 507-437-9650.  

Thanks to The Hormel Foundation’s annual support, every dollar donated to The Hormel Institute..