NEW YORK — The eco-minded Prince Harry is embarking on a massive travel sustainability initiative in partnership with key travel providers. They aim to improve the practices of the global industry amid an ever-increasing number of travelers.

The Duke of Sussex picked Amsterdam, a city hit hard by over-tourism, to announce Travalyst at a news conference Tuesday with his partners, Booking.com; TripAdvisor; Visa; China’s largest travel company, Ctrip; and the Ctrip-owned fare aggregator Skyscanner.

The long-term initiative is focused on tackling the travel industry’s impact on climate change, improving wildlife conservation, and protecting the environment in top tourist spots around the world. It aims to increase the amount of tourism dollars that go to local communities, and find answers to over-tourism.

“Travel has the unparalleled power to open people’s minds to different cultures, new experiences, and to have a profound appreciation for what our world has to offer,” the duke said in a statement shared with The Associated Press ahead of the formal announcement.

“As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide, and to balance this growth with the needs of the environment and the local population. Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations,” he added.