Hy-Vee, Inc., in partnership with Variety – the Children’s Charity, a national charitable organization that improves the lives of children in need, announced today that proceeds from its Petals for Pedals fundraising event will provide a bike to a local child in need. 

During Hy-Vee’s Petals for Pedals event, which took place July 17-30, a portion of the proceeds from every dozen rose bouquet sold went toward purchasing a bike to benefit children who experience various life challenges, including those who are at-risk, critically ill or live with special needs.

“Whether these bikes provide joy and entertainment during difficult times, improve mobility and wellbeing or foster healthy recreational hobbies, we know they will serve as a practical gift for each recipient,” said Sheri McMichael, Executive Director for Variety.

Variety is one of Hy-Vee’s longest-standing charitable partners. Throughout its 37-year relationship, the two organizations have remained committed to raising money, delivering goods and providing services to children in need. In 2018 alone, Hy-Vee raised more than $550,000 for Variety.