Women in Business: How one Austin woman’s journey for fitness led to helping others

Published 6:45 am Wednesday, October 31, 2018

If you’re looking for a healthy alternative for lunch, chances are Rave Nutrition has what you’re looking for.

It’s hard to believe that Rave Nutrition has been open for almost a year (its one-year anniversary approaching on Nov. 21). Since then, Emily Golbuff, owner, has served hundreds of customers with her shakes, all the while offering them support in their own fitness journeys.

When stepping inside Rave Nutrition, customers are usually greeted by Golbuff, who mostly stands behind the counter whipping up a delicious concoction of sorts to help people get through the day with boosts of energy and fat burning from the 42 flavors of shakes that are available to them. With a quick whirr through a blender, healthy treats become accessible to those looking for a pick-me up without feeling guilty about the calories or sugar.

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“We provide healthy, fast lunch options for the community from 11 a.m. to 2 p.m.,” she said. “We have one-on-one coaching for those working on certain health goals and we host community challenges at Rave.”

Helping others achieve their personal fitness goals also stems from Golbuff’s innate desire to help others. The 27-year-old was also in a similar position several years ago when she wasn’t living an active lifestyle. She had previously shared that she had gained “the freshman 15 and then some” and received a wake up call when her father was diagnosed with cancer.

“I knew I was unhealthy,” she said in a previous interview. “I was not going to fall into that.”

What started off as first being a community challenge participant in a nutrition club in Mankato, Golbuff lost 40 pounds and still kept the weight off. Since then, she had co-owned Ignite Nutrition in Albert Lea and was inspired to open up Rave Nutrition on her own after seeing many clients traveling from town to get shakes.

“I decided to open my own club in Austin,” Golbuff expressed. “Rave is here to help serve the community of Austin and develop a healthy active lifestyle.”

Before opening up Rave, Golbuff had debated whether opening a fitness operation on her own would be risky. She never thought she’d be the one to own her own business, but the fuel to help others obtain a better, healthier life, was too much of a motivator to quit.

She had previously thought about becoming a special education teacher in Austin, but then she found love with improving her own health, as well as helping others get the community support needed to continue pushing forward. From the support her loved ones gave her, Golbuff pursued every opportunity possible and opened up Rave Nutrition. Since then, the blenders haven’t stop churning out healthy shakes.

“I never thought I’d be running my own business,” she said, “and I get a high of helping other people achieve their goals.”

As to what she considered to be the most important aspect of owning and running Rave, she noted that aside from getting shakes, it was the accountability her nutrition club has that gives participants an extra kick to get them moving.

“I would like to say people love the positive, supportive environment Rave has to offer,” she added.


Business Name: Rave Nutrition

What does the business do? Rave is here to help serve the community of Austin and develop a healthy active lifestyle. We provide healthy, fast lunch options for the community from 11 a.m. to 2 p.m. We have one-on-one coaching for those working on certain health goals and we host community challenges at Rave.

How long have you owned the business? I have owned Rave for a year on Nov. 21.

How long have you been in the profession? 5 years

What do you see as the single most important thing people see in your business? It is hard to pick just one! The shakes are delicious, but I would like to say people love the positive supportive environment Rave has to offer!

Women in Business