Database Marketing Innovator IBI Data recently announced the promotion of Geoff Smith to president.

Smith brings more than 25 years of experience in software development and technology operations to his new position as president.

Most recently, Smith served as executive vice president at IBI Data where he ran the company’s operations and client initiatives. During this tenure, IBI Data was recognized multiple times as one of the 100 Best Places to Work in Minnesota by Minnesota Business Magazine.

“With his proven track record for successfully managing large scale initiatives and driving innovation, Geoff’s leadership skills are well suited to carry IBI Data to new and larger opportunities in the changing foodservice industry,” said Chairman and CEO Katherine Harte said in a press release.

In addition to his current duties, Smith will be responsible for providing strategic leadership for the company and advancing initiatives in conjunction with The Ryan Group that strengthen IBI Data’s position as an industry leader.

“I’m blessed to be part of IBI Data and the wonderful environment that Katherine has created here,” Smith said in the release. “Thirty years ago she started with just a vision of what the database marketing world needed and the raw grit to create a company that filled that void; that was a time when MS-DOS and the personal computer were new ideas. It’s a real honor to be entrusted with this responsibility by someone I respect so much.”

Smith is an active member of the community serving with Vision 2020, Rotary, vice chair of the Development Corporation of Austin Executive Board, chair of the Riverland College Technology Advisory Board, and is a founding member of the Community Home Improvement Project (CHIP) a partnership between several local organizations focused on helping people improve their homes. In 2016, CHIP is on track to help its 60th deserving family with home repairs that would otherwise be out of reach.

IBI Data combines extensive food service industry expertise and their advanced technology platform to create a unique marketing services and database company. We have successfully executed over 20,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending and c-store manufacturers to successfully drive and sell volume in all segments. IBI Data’s vision is to be the leading provider of insights of key growth opportunities to their clients with tactical solutions to drive and support sales goals.

IBI Data celebrated its 30th anniversary Sept. 9 of this year.