Apple starts busy week with new iPhone launch

Published 9:59 am Monday, March 21, 2016

SAN FRANCISCO — Apple is kicking off a busy week: Today the giant tech company will host reporters and analysts at its Silicon Valley headquarters for a product launch event. On Tuesday, its lawyers will square off with authorities in federal court over the FBI’s demand for help unlocking a San Bernardino killer’s encrypted iPhone.

The tech giant’s dispute with the government has commanded headlines for weeks, but it may get scant mention at the company’s product event. Instead, CEO Tim Cook is expected to show off some new additions to the current family of iPhone and iPad devices at Monday’s gathering.

Apple could use a lift. iPhone sales are leveling off, after surging last year to record levels that made Apple the world’s biggest company, by stock market value. And many are wondering if Cook can come up with another big hit.

Email newsletter signup

So far, however, there have been no hints of any dramatic announcements, such as last year’s highly anticipated Apple Watch debut, or major initiatives like the company’s long-rumored but yet-to-materialize streaming TV service.

And even though Cook has been outspoken about his opposition to a judge’s order compelling Apple to write software that overrides iPhone security features, tech analysts say he probably won’t risk overshadowing the company’s products by discussing the case at Monday’s event.