Uncorked for Sundance
Published 6:30 pm Saturday, January 30, 2016
Last weekend, Four Daughters Vineyard and Winery shared its latest adventure with its fans and friends.
Four Daughters Vineyard & Winery returned to the Sundance Film Festival last weekend as the Sundance Institute’s official wine provider for the 2016 Sundance Film Festival Jan. 21-31 in Park City, Utah.
The Mower County winery gave its fans a little taste of Sundance by sharing pictures of a few celebrities and a video compilation of their time at Sundance, many of which got more than 100 likes.
Email newsletter signup
“We loved seeing our wine served to people all over the country and the world,” the winery wrote on its Facebook page. “It was truly a once in a lifetime experience. Thank you everyone for your support and encouragement!”
For Four Daughters, attending an event like Sundance is a great way to display its wine on the big stage. Winemaker Justin Osborne described it as a great opportunity to show off their wine and see how well it holds up. Plus, it’s a good way to generate interest in Four Daughters.
“It’s just kind of a neat marketing opportunity to be there,” Justin said.
Justin traveled to Park City, Utah, from Jan. 21-24 to help serve up their wine with his wife, Kristin, and father-in-law, Gary Vogt, Four Daughters’ co-owner.
Four Daughters was no stranger to the film festival before this year. During last year’s Sundance, Four Daughters brought its wines to private events in Park City, Utah. It also served its wines at the 2015 Universal Music Group’s Country Music Awards after-party and various events during the 2015 SXSW film festival.
Events like Sundance, the music awards and SXSW often include wine drinkers with sophisticated palates, so Justin said good reviews often reflect well on Four Daughters.
“I think that just reflects positively on us and the winery and the level of quality that working to attain,” Justin said.
Sundance festival goers got to sample Four Daughters wines at dozens of festival functions in Park City and Salt Lake City ranging from intimate groups of a few people to parties with hundreds of people.
The Four Daughters crew got the chance to attend parties, watch a few films and meet a few stars.
On Jan. 21, the crew attended an opening night party, and Justin said it was cool to see their wine being sipped by so many, and many from the film industry.
“It’s just kind of neat to see,” he said.
Friday and Saturday, they watched a festival film in the morning before attending private parties throughout the day. First, they saw “Maggie’s Plan,” which stars Julianne Moore, Ethan Hawke, Bill Hader and Greta Gerwig, and the second was “Weiner-Dog.” Though “Maggie’s Plan” was a bit under the radar and not Justin’s usual genre, he said he enjoyed it far more than “Weiner-Dog,” which generated buzz heading into Sundance.
Like the opening night party, the smaller, intimate parties offered a chance to serve their wines, including at one with a group of people they knew. Justin and Kristin got to meet a few celebrities making stops at the small parties, though Justin says Kristin is the one who chats with them and gets a picture or two.
Justin said a few of the nicest they met in Sundance was Rhys Darby of “Flight of the Choncords” along with Charlie Day and Danny DeVito, who both star in “It’s Always Sunny in Philadelphia.”
However, they didn’t snap any pictures of celebs enjoying Four Daughter wines since it could be considered an endorsement, which celebrities are typically paid for. Plus, pestering celebs is a good way to not get invited back.
Justin is hopeful they’ll be asked back to Sundance or other such events in some capacity.
“It was a good experience,” he said.
While Justin said events like Sundance, the Country Music Awards and SXSW have led to the winery shipping out some bottles of its wine, expanding Four Daughters’ reach to places like Utah or Los Angeles. To Justin, it’s more about showing the quality of the wine and that it’s being poured at classy, well-known events.
“It just kinds of lets the public know that we’re doing good things at the winery, that we have a quality product,” Justin said.
It also shows how much Four Daughters has grown in just five years of business. Gary and his wife, Vicky, started the winery as lifelong wine lovers, but also as a way “to bring my kids home – that was the idea,” Vicky said in a press release. The plan worked, and many family members now work at the winery, helping to turn out the high-quality varietals. Four Daughters has won awards like the Minnesota Governor’s Cup trophy at the 2012 International Cold Climate Wine Competition (ICCWC) with the vineyard’s 2011 La Crescent, which also took home the “Best of Show” award for the top white wine.
Along with its winery and six acre vineyard, Four Daughters has production areas, an event center, a restaurant and a tasting room at its site just east of Grand Meadow.
The winery produces its Four Daughters wines, Sunflake wines and Loon Juice hard cider.
For more, visit www.fourdaughtersvineyard.com.