LYNCHBURG, Va. — Sen. Ted Cruz showed he was a candidate in a hurry early Monday morning, announcing his presidential candidacy on Twitter just after midnight, several hours before the official launch at the college founded by the late Rev. Jerry Falwell Monday morning.

The Texas Republican’s choice of Liberty University for Monday’s speech indicates he plans an aggressive courtship of cultural conservatives and young voters.

Cruz became the first high-profile Republican to officially enter the 2016 contest even though, like others, he has been campaigning in all but name for many months. Ahead of his speech, Cruz turned to social media and tweeted: “I’m running for president and I hope to earn your support!”

In a flashy video that accompanied it, Cruz offered a preview of his nascent campaign’s message.

“I believe in America and her people, and I believe we can stand up and restore our promise,” Cruz said in the web video as images of farm fields, city skylines and American landmarks and symbols played in the background. “It’s going to take a new generation of courageous conservatives to help make America great again, and I’m ready to stand with you to lead the fight.”