BISMARCK, N.D. — The largest shopping mall in the country is targeting workers in one of the nation’s top oil-producing areas.

A YouTube advertisement for the Mall of America in Bloomington, Minnesota, depicts an oil worker from western North Dakota visiting the mall and an area hotel to meet up with his family for the weekend.

The Bismarck Tribune reports that the campaign also features radio and newspaper ads.

The western North Dakota oil boom has attracted people from around the country.