Hormel’s bacon grease-fueled motorcycle stops in Sturgis
Published 10:24 am Friday, August 8, 2014
A crew of 12 people will follow and film a Hormel Black Label Bacon-sponsored motorcycle ride across the country this month. The film, “Driven By Bacon,” is set to premier at the second annual International Bacon Day Film Festival on Aug. 28. — Herald File Photo
STURGIS, S.D. — Among the thousands of motorcycles rumbling through Sturgis this week is one fueled by bacon grease.
Austin-based Hormel Foods Corp. had the bike customized so it can run on fat that’s refined into a biodiesel blend.
The goal is to promote its Black Label Bacon line.
Ad agency BBDO is showing off the Track T-800 CDI at events across the country on a 10-day trip that ends Aug. 29 at the San Diego Bacon Fest.
It’s also producing a documentary on the effort.
Once the film is complete,Hormel officials say the motorcycle could be displayed at the Spam Museum in Austin.
Read the Herald’s original story in Tuesday’s Herald and at www.austindailyherald.com/?p=619148
