Hormel cracks the mystery of the egg
Published 9:35 am Thursday, April 3, 2014
By Tom Webb
Pioneer Press
Hormel says that after five years of work, it has cracked the riddle of creating an egg dish that’s appealing to consumers and requires no refrigeration.
On Wednesday, the Austin, Minn.-based foodmaker unveiled four breakfast versions of Hormel Compleats, dubbed Good Mornings. Two versions of the breakfasts contain real eggs — Bacon Breakfast Scramble and Sausage Breakfast Scramble — a first for the Compleats line.
“It took five years to innovate the technology necessary to have a great-tasting shelf-stable egg,” said Luis Marconi, vice president of grocery products marketing at Hormel, in a statement. “The process dramatically shortens the cooking time to make it possible to produce items with eggs and dairy that taste great.”
Until now, Hormel Compleats have been tailored to the lunch and dinner crowds, with 32 varieties including many featuring pasta, sauce and a portion of chicken or beef.
In addition to the egg dishes, Hormel said its new Good Mornings line will also include Roasted Potatoes and Sausage Gravy, as well as Apple Cinnamon Oatmeal.
—Distributed by MCT Information Services