Hy-Vee store wins regional party competition

Published 10:30 am Wednesday, June 19, 2013

The Hy-Vee store in Austin has been named a regional winner in Hy-Vee’s 53rd annual Springtime Party competition.

Springtime Party is a company-wide promotional event to welcome the arrival of warmer weather and outdoor activities, said Donna Tweeten, vice president of marketing and brand image for Hy-Vee.

“It’s a tradition for our stores to spruce up inside and out, choose a decorating theme and invite customers to help us kick off the summer season,” Tweeten said. “Teams of judges from Hy-Vee headquarters tour the stores and select winners on the basis of friendliness, cleanliness, creativity and overall springtime atmosphere. The stores go all-out to make it fun for both customers and employees.”

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The Austin location is among 35 Hy-Vee stores earning top honors in the competition for 2013.