Gallery: Plunge shocks organizers with $15K

Published 10:34 am Monday, February 11, 2013

Plunging for Pink caps week of fundraisers for Hormel Institute

The inaugural “Plunging for Pink” was a runaway success, according to Cheryl Corey of the Austin Convention and Visitors Bureau.

Corey said the event, one of the last of the second-annual Paint the Town Pink fundraiser for The Hormel Institute’s cancer research, raised more than $15,000, three times more than they expected.

“Everyone who jumped went in with a smile,” said Corey, a member of the event’s planning committee. “Everybody had a great time.”

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Corey said there were over 100 plungers, and each plunger had to raise at least $50, but some raised as much as $2,000.

She said they’re already planning for next year.