A $38K present

Published 5:05 pm Saturday, February 11, 2012

The Austin Bruins hockey team presented a check for $38,124 from its 2nd annual "Paint the Rink Pink" game on Feb. 4 to support The Hormel Institute's breast cancer research. Holding the check are (left to right) Gail Dennison, The Hormel Institute's Director of Public Relations & Development; Craig Patrick, the Austin Bruins owner; and Dr. Ann Bode, Associate Director of The Hormel Institute. They are joined by members of the Institute and Bruins. - Photo provided

Bruins present Paint the Rink Pink check to Hormel Institute

The Hormel Institute received a pleasant surprise Friday morning during a check passing in which the Austin Bruins awarded funds from last Saturday’s Paint the Rink Pink fundraiser.

While preliminary totals showed that the Bruins raised roughly $31,000 for The Institute’s breast cancer research, the final count was much more. The Bruins raised $33,595, and other sales from Hormel Institute promotional items and random donations brought the official total to $38,124 — $16,000 more than last year’s total.

Bruins Owner Craig Patrick isn’t quite sure why the total was so much more, but he has a hunch.

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“People can see something good for what it is,” he said. “The Hormel Institute is attempting to do — and is achieving — one of the hardest things anybody has ever had to do, and that is to cure cancer.”

Hormel Institute officials were not available for comment on Friday.

Patrick mentioned that jersey sales alone were the major contributor in the fundraiser. This year, players gave extra effort to sell their jerseys, with dances and gestures to pump up the bidders.

“I don’t know how much more jerseys can sell for,” Patrick said.

As with any fundraiser, the goal is to always raise more than the previous year. Patrick wasn’t so sure that would happen this year, as last year’s event was jam-packed, as well. However, more awareness around town and heavy promoting of Paint the Town Pink did its job well.

“I was nervous that we wouldn’t exceed last year’s (total), and we just blew it out of the water,” Patrick said.

While Riverside arena can’t possibly accommodate any more fans, Patrick believes it may be possible to raise more money each year, especially with Paint the Town Pink raising more awareness.