Qwest changing brand

Published 9:40 am Friday, August 5, 2011

CenturyLink, Inc., which acquired Qwest Communications April 1, is in the process of changing the former Qwest brand in Austin.

While initial work began in April, starting this weekend and continuing through the end of the year, most Qwest logos and the Qwest name are being changed to the CenturyLink logo and name. CenturyLink has been using a transitional brand in former Qwest markets that included both company’s logos.

Communities can look for changes to physical assets such as buildings, retail stores and company employee uniforms. Approximately 1,000 company vehicles in Minnesota, out of about 9,000 vehicles company-wide, began receiving a new look in June and will continue through the end of August. Work at CenturyLink’s Austin location to replace signage will began this week and should be complete by Monday, Aug. 8.

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“CenturyLink is focused on providing consumers and businesses a consistently fast broadband network and delivering advanced communications services that improve people’s lives,” said Bob Brown, vice president and general manager for SE Minnesota and Wisconsin. “Our transition to the CenturyLink brand introduces a company who has been serving customers for more than 40 years with a focus on investing in our network and in our communities, and linking you to better service and better value.

“Our customers will also begin seeing the transitional brand on their invoice envelopes beginning Aug. 8, and their bill will reflect the standalone CenturyLink name and logo,” Brown said.