A crew of 12 people will follow and film a Hormel Black Label Bacon-sponsored motorcycle ride across the country this month.
A crew of 12 people will follow and film a Hormel Black Label Bacon-sponsored motorcycle ride across the country this month.

Archived Story

Hormel motorcycle runs on bacon grease

Published 10:10am Tuesday, August 5, 2014

Hormel Foods Corp. is heading out on the highway.

The Austin-based company has created a new marketing campaign in time for the International Bacon Film Festival in San Diego, California, which takes place Aug. 29.

Hormel and marketing firm BBDO Minneapolis sponsored a motorcycle that runs on organic biodiesel made of refined bacon grease, which will ride from Austin to California all this month. A team of 12 will travel with a rider during the trip and film the journey for a film, “Driven By Bacon,” which will be shown at the film festival this year.

Charlie Smithson, left, and Taylor Bamber remove Hormel Foods Corp.’s “Driven By Bacon” motorcycle for a photoshoot in front of Hormel’s offices in north Austin Monday. Photos by Trey Mewes/trey.mewes@austindailyherald.com
Charlie Smithson, left, and Taylor Bamber remove Hormel Foods Corp.’s “Driven By Bacon” motorcycle for a photoshoot in front of Hormel’s offices in north Austin Monday. Photos by Trey Mewes/trey.mewes@austindailyherald.com

“The journey is sort of the destination,” said Scott Schraufnagel, account director for BBDO.

Hormel representatives say the marketing push is an exciting opportunity to spread the word about Hormel’s Black Label Bacon brand and will likely be used as a promotional tool in the future.

“It was a really exciting idea,” said Nick Schweitzer, brand manager for meat production at Hormel.

Several people, including Charlie Smithson of CSE Engineering and Taylor Bamber, Smithson’s work partner, will also be on the trip to troubleshoot problems with the motorcycle.

Smithson and Bamber custom designed the motorcycle based on a 2011 Track T-800CDI model.

Once the film is complete, Schweitzer said the motorcycle could be displayed at the Spam Museum.

For more updates on the film, visit www.drivenbybacon.com

Charlie Smithson, left, and Taylor Bamber tune up the Driven By Bacon motorcycle in front of Hormel Foods Corp.’s North Corporate Office Monday. Smithson, a mechanical engineer, and Bamber designed the motorcycle to run on refined bacon grease. Trey Mewes/trey.mewes@ austindailyherald.com
Charlie Smithson, left, and Taylor Bamber tune up the Driven By Bacon motorcycle in front of Hormel Foods Corp.’s North Corporate Office Monday. Smithson, a mechanical engineer, and Bamber designed the motorcycle to run on refined bacon grease. Trey Mewes/trey.mewes@austindailyherald.com

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