The Community Against Bullying group is picking up more steam this week.

A CNN news crew is following CAB members and reporting on their outreach efforts during Homecoming week and representatives from The Scary Guy, an anti-bullying advocate who is known for the tattoos that cover his body, are working out Scary’s schedule with CAB organizers.

CAB members discussed the recent backlash concerning The Scary Guy at a meeting Thursday night, offering plans and suggestions on how to get the tough-talking but friendly motivational speaker into the community on the right foot. Organizers said they’ve been approached by people asking who Scary is and what he’ll do for the community.

“This isn’t some guy coming to scare the bejesus out of kids,” head CAB organizer Danielle Borgerson-Nesvold said. “He’s trying to eliminate prejudice.”

Some CAB members said they weren’t surprised by the backlash over Scary’s appearance or the fact that CAB organizers will pay Scary $20,000 over the coming months for his 12-day tour of Austin, from Oct. 31 through Nov. 11.

Borgerson-Nesvold said the cost of sending students out of a district is just as much, if not higher, as schools have to pay for a student’s education in another district should the student decide to open enroll.

“That $20,000 is a drop in the bucket compared to what one bully can do,” Borgerson-Nesvold said. “This is a huge investment to save us a lot of money and a lot of lives.”

CAB members also unveiled their new web site, www.communityagainstbullying.com, and discussed new ways to report bullying through the TIPS hotline. In addition, CAB members are strategizing over volunteer efforts at their next couple of events, which include a teen dance on Oct. 28 at the Holiday Inn.

Gymocha will host a CAB donation day next Tuesday, Sept. 27, where 10 percent of all sales will go towards CAB efforts as well.