Hormel adds to digital experience leadership

Stephen Koven (PRNewsfoto/Hormel Foods Corporation)

Hormel Foods Corp. on Wednesday announced the appointment of Stephen Koven as vice president of digital experience.

“I am pleased to welcome Stephen to Hormel Foods,” said Jim Splinter, group vice president of corporate strategy. “He brings a wealth of knowledge and experience to the company, and we look forward to his leadership in building our digital competencies as well as transforming our digital experience for consumers, customers and the company.”

Koven’s developed his digital, marketing, sales and brand management experience with companies such as The Dial Corporation and The Clorox Company, according to the Hormel Foods news release. He also spent time at Price Waterhouse and Accenture in tax and finance roles.

Koven will report to Splinter. He will direct and lead the four teams within the company’s recently formed digital experience group, including:

  • Digital marketing;
  • Shopper engagement;
  • Digital strategy and innovation; and
  • Digital data analytics and insights.

Koven earned his bachelor’s degree in business administration and master of professional accounting degree from the University of Texas at Austin. He received his master of business administration degree from the Kellogg School of Management at Northwestern University in Evanston, Ill.

Hormel Foods based in Austin, Minn., is a global branded food company with more than $9 billion in annual revenues across 75 countries worldwide.

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