Austin Daily Herald changes print frequency to two days a week
In response to the economic challenges presented by the COVID-19 novel coronavirus, as well as the change in recent years as to how its readers consume community news and information, the Austin Daily Herald will begin publishing two print editions each week — on Wednesday and Saturday.
While the Austin Daily Herald has seen record traffic to its website and new print subscribers, many publications have experienced a decline in local advertising as non-essential businesses are closed and events are canceled.
“No matter the medium or print publication frequency, informing our readers continues to be our top priority,” said Austin Daily Herald Publisher Crystal Miller. “The sharp increase in web traffic on www.austindailyherald.com proves that more readers are consuming news digitally than ever before. Reducing print frequency enables us to meet our readers where they are and allows our news teams to focus their efforts on providing news online as it occurs.”
Readers will now be able to pick up a print copy of the Austin Daily Herald on Wednesday and Saturday, with increased page numbers in each issue. Print and e-edition subscribers will receive the newspaper in their mailboxes or email inboxes on these days.
“Producing two print editions each week will allow our staff to create more robust, community-focused newspapers, with all of the content readers have been used to getting in their newspaper, and even more,” Miller said.
The cost of a subscription to Austin Daily Herald will decline by 15 percent. The cost of the newspaper in single copy locations will be $1.50.
“We remain committed to covering all the news surrounding COVID-19 and how we recover as a community from this unprecedented pandemic,” Miller said. “In these uncertain times, we are as committed as ever to serving you, and sincerely appreciate your trust and support of Austin Daily Herald.”