California sues e-cigarette maker Juul over youth sales
Published 4:13 pm Monday, November 18, 2019
WASHINGTON — California on Monday sued the nation’s biggest e-cigarette maker, alleging that Juul Labs deliberately marketed and sold its flavored nicotine products to teenagers.
The lawsuit from California’s attorney general is the latest legal action against Juul, the multi-billion dollar vaping startup that has been widely blamed for helping spark the teen vaping craze.
California is the second state to sue the company, following a North Carolina lawsuit in May. Illinois, Massachusetts and several other states are also investigating the company.
A Juul spokesman said the company’s intended customers are adult smokers, adding “we do not intend to attract underage users.”
Under intense pressure, the company has suspended its U.S. advertising and halted sales of all but two of its flavors, menthol and tobacco. Additionally, the company shuttered its social media accounts, tightened age verification for online sales and replaced its CEO.
San Francisco-based Juul is the best-selling e-cigarette brand in the U.S controlling roughly two-thirds of the retail market.
The lawsuit from California Attorney General Xavier Becerra argues that Juul’s past marketing efforts online and in major U.S. cities used bright colors and youthful models to attract underage users. Federal law bans sales to those under 18.
California officials said they are seeking money to help pay for anti-vaping advertisements.