Hostess launches “Deep Fried Twinkies” as first frozen treat
Published 10:03 am Friday, August 12, 2016
NEW YORK — The deep-fried Twinkie is jumping from the state fair to the home freezer.
Hostess Brands, the maker of lunchbox treats like Ho Hos, is launching packaged “Deep Fried Twinkies” starting Friday that mark its first foray into frozen foods. The cream-filled snack in vanilla or chocolate is the result of a yearlong collaboration between Hostess and Wal-Mart, as both companies look to spark food sales with innovative products.
Battered and partially fried before being frozen, the Twinkies need to be finished for a short time in the oven, toaster oven or frying pan.