NEW YORK — Critics and early viewers agree that “The Interview” is less than a masterpiece. But thanks to threats from hackers that nearly derailed its release, it has become an event.

Hundreds of theaters Thursday, from The Edge 8 in Greenville, Alabama, to Michael Moore’s Bijou by the Bay in Traverse City, Michigan, made special holiday arrangements for the Seth Rogen-James Franco comedy depicting the assassination of North Korean leader Kim Jong Un. Sony Pictures had initially called off the release after major theater chains dropped the movie that was to have opened on as many as 3,000 screens.

But with President Obama among others criticizing the decision, Sony officials changed their minds. “The Interview” became available on a variety of digital platforms Wednesday afternoon, including Google Play, YouTube Movies, Microsoft’s Xbox Video and a separate Sony website. Meanwhile, Sony and independent theaters agreed to release it in over 300 venues on Christmas.

“We are taking a stand for freedom,” said theater manager Lee Peterson of the Cinema Village East in Manhattan, where most of Thursday’s seven screenings had sold out by early afternoon. “We want to show the world that Americans will not be told what we can or cannot watch. Personally, I am not afraid.”

At Atlanta’s Plaza Theater, a sell-out crowd Thursday hailed the film’s release, washing down popcorn with beer and cocktails and uniting for a boisterous sing-along of “God Bless America” before the opening credits.

“This is way more fun than it would have been,” said Jim Kelley of Atlanta, who waited outside with his daughter, Shannon. The elder Kelley added, with mocking sarcasm, “This is almost dangerous, like we’re living life on the edge.”

Some venues showing “The Interview” were more likely to feature documentaries about North Korea than a low-brow comedy about it.

The back story of “The Interview” has itself played out like a Hollywood satire, in which a cartoonish farce distracts from some of the holiday season’s most prestigious films.