Apple pushes digital wallet, Apple Pay

Published 9:56 am Wednesday, September 10, 2014

NEW YORK — Apple is betting that people want to pay with a tap of the phone rather than a swipe of the card.

The technology company on Tuesday introduced a new digital wallet service called Apple Pay that is integrated with its Passbook credential-storage app and its fingerprint ID security system.

The announcement came as Apple introduced several new products including a new, larger iPhone 6 and a watch. Apple Pay is designed to let iPhone 6 owners use their smartphones to pay for purchases at brick-and-mortar stores as well as online via apps. The company says it’s easier and more secure than using a credit or debit card. And it puts Apple in direct competition with services like PayPal and Google Wallet.

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So-called mobile proximity payments are expected to grow exponentially over the next few years.