Minn. tourism agency advertises for advertisers

Published 10:37 am Monday, August 19, 2013

ST. PAUL, Minn.  — Make Minnesota a must-see.

That’s the goal of an advertising contract that the state’s tourism agency is seeking to fill.

Explore Minnesota put out a call Monday for ad firms to bid on a marketing and promotion contract due to start on Jan. 1 and run through March of 2015. The state currently pays about $7.5 million for those services. There’s an option for renewal periods for up to five years.

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Officials say every dollar spent on advertising generally reaps many times the return in tourism spending. Tourism is a roughly $12 billion annual industry in the state.

The current ad campaign has the theme, “There’s More to Explore in Minnesota.” Minneapolis-based Colle+McVoy is the incumbent ad firm.