Welcome to supply and demand

Published 1:12 pm Saturday, December 12, 2009

For most of the year, I don’t think of supply and demand much.

This economic concept, while very much alive and well in the world, is something I don’t usually lose sleep over.

If I need some bananas or milk, for instance, I simply go to the store, pick up the goods, pass by the alien cave baby covers of the tabloids, hit the check out line and call it time well spent.

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On occasion, though, I do think about supply and demand, mostly when I plan a trip or would like to attend a sporting event.

Sometimes I plan well enough that I’m able to still get a pretty good deal, even if demand for a certain destination is sky high.

Other times, I simply suck it up and pay the high rate if I really want to go.

And, of course, if the price truly isn’t worth the satisfaction of going, I simply stay home.

Here are two examples over the past year where I thought long and hard about supply and demand.

The first instance happened over the Fourth of July Weekend.

I headed out on a road trip to visit some friends in South Bend, Ind., but I began my journey later in the day than I would have liked. As a result, somewhere around Wisconsin Dells, I became very tired. I stopped into the local Starbucks, fired up the old laptop and went to priceline.com to see about hotels in nearby Madison. I don’t use priceline.com very often, but for certain occasions, I do.

It just so happened that my $50 bid for a four-star hotel in Madison was accepted.

Why? Because very few people say, “July 4th is coming up, I can’t wait for that yearly vacation to Madison.”

The bottom line?

Demand was low, supply was high and I got a pretty good deal.

The second instance happened later this past summer.

My girlfriend wanted to show me Duluth, a city I had often heard about, but had never visited.

Duluth in the summertime, unlike Madison, is very, very popular.

So I did a little homework and found out that nearly every place was sold out even though the trip was still roughly a month away.

Priceline.com didn’t work this time, and the only option was a two-star dive hotel that came with a price tag of $169.

$169? This thing, a baby step up from a Motel 6, wouldn’t have been $69 in most other Minnesota cities.

But we wanted to go that bad, and so I paid it.

The bottom line?

Demand was high, supply was low and I got suckered.

On Jan. 1, I get more vacation time, and I’ve already started thinking about where I would like to go.

The bottom line?

Madison doesn’t sound all that bad.