Bissen makes the move to Sterling

Published 12:00 am Friday, August 23, 2002

Since Monday, the 36-year-old business has been operating at 1415 1st Ave. SW and owner Dan Bissen and his employees are thoroughly enjoying their new digs.

For the first time in the store's history, they are able to keep all their merchandise -- new and used -- under one roof, thanks a showroom that's about 2 1/2 times bigger than their old one. Extra room has sparked plans for expanded product lines and new brands (such as Zenith and Jamo) while huge storefront windows let in plenty of light and have inspired dreams of interesting window displays.

So are Bissen and his team of employees pleased with the new store? In a word, yes.

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"I like it. There's a lot more room for me and it's closer to home. There's certainly nicer traffic," says employee Bob Dudley.

"It will be nice to be in a higher traffic area," says Bissen. "It will be great to have an expanded size and I'm only six blocks from home now, so I can walk to work and it only takes about seven minutes."

Of course, there were some "bumps and bruises," at first, says Bissen. A few odds and ends, like a calculator and a price book, were misplaced and a refrigerator fell off a truck, receiving a few dents and scrapes in the mishap. But, "by and large, it's coming together," he says.

That includes letting customers know where they are now. "We're still trying to get the word out. We've had some people go over to the old store, but we have signs in the windows," that tell them where the store has moved, Bissen says.

"It's a surprise to some … we moved very fast. Last week at this time, we were over there. This week, we're here," adds Dudley.

Even with the added chaos of the move, Bissen says service hasn't changed a bit. They continue "to give good service before, during and after the sale," and Dudley adds that though the location is different, "we're still the same friendly people you've known for years."

Their phone number hasn't changed, either. For more information, call 433-2373.

Amanda L. Rohde can be reached at 434-2214 or by e-mail at