Primrose Retirement Community of Austin welcomed a new employee and saw one take a new role last month.

Primrose hired Lexy Smith to be the new director of nursing, and it promoted former Life Enrichment Coordinator Rebecca Earl to the position of sales director.

As director of nursing, Smith will guide and oversee the overall care of residents and, in conjunction with Executive Director Annette Ross, manage the nursing staff. She will also ensure compliance with all necessary regulations.

“I am excited to be at Primrose,” Smith said in a press release. “I look forward to helping the residents here to receive the quality care that they deserve.”

Smith attended Rasmussen College and obtained her associates degree in nursing and is now pursuing a bachelor’s degree in nursing through Western Governors University.

As sales director, Earl will oversee all marketing and sales efforts, as well as public relations events and community outreach, for Primrose of Austin.

Earl worked in sales and accounting for the Austin Bruins junior hockey team before starting at Primrose. She studied professional communications and emerging media at the University of Wisconsin-Stout.

“I am excited to help grow our community,” Earl said in the release. “I plan to bring much dedication and hard work to this team and am so happy to be part of such a welcoming atmosphere full of great people.”

Ross praised Earl for what she’ll bring to the retirement housing community.

“She will bring a great deal of passion and energy for our residents,” Ross said in the release. “I have no doubt that Rebecca will help take Primrose to the next level.”

Primrose Retirement Community of Austin, located at 1701 22nd Ave. SW, consists of 40 independent living apartment homes and 24 assisted-living apartment homes.

Primrose Retirement Communities, L.L.C., headquartered in Aberdeen, South Dakota, provides independent living, assisted living, and memory care communities across the country and specializes in personalized services and resident-focused care.