Hormel buys Applegate Farms

Published 10:27 am Wednesday, May 27, 2015

Steven G. Binder, executive vice president and president of Hormel Business Units, speaks Wednesday about the recent Hormel purchase of Applegate Farms.  Eric Johnson/photodesk@austindailyherald.com

Steven G. Binder, executive vice president and president of Hormel Business Units, speaks Wednesday about the recent Hormel purchase of Applegate Farms. Eric Johnson/photodesk@austindailyherald.com

Hormel Foods Corp. is acquiring yet another company.

The Austin-based food processing company announced Tuesday it has entered into an agreement to acquire Applegate Farms LLC, a leader in organic meat products, for about $775 million.

“A growing number of consumers are choosing natural and organic products. This deal allows us to expand the breadth of our protein offerings to provide consumers more choice,” Hormel President and CEO Jeffrey Ettinger said in a press release. “The Applegate team has built a great brand, and consumers can rest assured there will not be any changes to the way Applegate meats are raised and produced. Together, we can provide a faster path to expanded offerings in this high-growth category.”

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Applegate will run as its own company under Hormel’s refrigerated foods division. Applegate has about 100 employees at its office in Bridgewater, New Jersey, and will add several positions for Hormel-based employees as well.

“We’re always looking for fits for our organization and this one fits nicely,” Steven Binder, executive vice president at Hormel, said in a press conference Wednesday.

The company was started in 1987 by Stephen McDonnell as a way to produce healthy meats for people. Applegate has since expanded to an estimated $340 million in projected annual sales this year.

McDonnell, still Applegate’s CEO, assured customers through a statement on Applegate’s website Tuesday that the company would still maintain focus on its organic model, as well as its other positions on such issues as antibiotic-free animal agriculture.

“This partnership offers a great opportunity for Applegate to grow because it gives us access to more resources to make our products more accessible and affordable,” McDonnell wrote in a statement.

Tuesday’s announcement marks the biggest acquisition in a string of buys by Hormel over the past three years. Last year, Hormel acquired CytoSports Holdings for $450 million for its Muscle Milk line of sports protein products. In 2013, Hormel bought the Skippy peanut butter brand for $700 million.

The company acquired Wholly Guacamole dip in 2011, Country Crock and Don Miguel in 2010 and MegaMex Foods in 2009. Hormel was also rumored to be interested in buying the Ragu brand, but it sold to Japan’s Mizkan Group in 2013.