Emily Wermager of Austin enjoys a modern camp setup. -- Photo provided
Emily Wermager of Austin enjoys a modern camp setup. -- Photo provided

Archived Story

Former Austinite reaches camping book and website goal

Published 10:32am Monday, May 20, 2013

With very little time left, a former Austin woman reached her fundraising goal to publish a book about upscale camping and launch a retail website that sells classy camping products.


“I’m very excited,” said Cara Schulz, who now lives in Lakeville, Minn. “I can’t wait for the book to come out.”

After a few more formalities, Schulz’s book about “glamping,” or how to take camping to the next level — with fancy furniture, style, electronics and environmentally friendly products — will likely be published in late June. The title of the book is “Martinis & Marshmallows: A Field Guide to Luxury Tent Camping.” Her website will launch at about that time, as well.

Schulz funded her project through crowdfunding on kickstarter.com, where family, friends and anyone can pledge money toward a person’s project goal. If that person doesn’t make his or her goal, the project is scrapped, and donors get their money back. Schulz passed her $4,500 goal just before the weekend, when her funding campaign closed.

“It’s a nail-biter,” Schulz said. “There are a few moments: when you push launch because you have no idea what’s going to happen, and then when you get to the end.”

Yet Schulz saw more than 100 backers who pledged anywhere from $1 to $500, and among family and friends, backers from all over the country.

“That definitely tells me there is a market for luxury camping gear,” Schulz said.

With the help of another Austinite, master craftsman Scott Wermager, Schulz’s online business will offer products like the ones mentioned in her book. With any extra funds raised by her campaign, Schulz will be able to spend money on a marketing campaign, as well.

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