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Hormel’s MegaMex acquires Fresherized Foods

Published 10:30am Tuesday, August 23, 2011

MegaMex Foods LLC, a joint venture between Hormel Foods Corporation and Herdez Del Fuerte, announced Monday the closing of an agreement to acquire 100 percent of Fresherized Foods.

Fresherized Foods produces Wholly Guacamole, Wholly Salsa and Wholly Queso products. Annual sales are expected to be about $140 million.

Wholly Guacamole is the leading brand of prepared guacamole in the United States, according to a Hormel press release.

“We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products,” said Enrique Hernández-Pons Torres, chairman of the board of MegaMex Foods. “This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods.”

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